2020 Campaign

A marketing campaign in collaboration with Visit Victoria, Destination Gippsland, and East Gippsland Marketing Inc.

This initiative is in it’s early planning stages, focusing on Autumn 2020. Details are yet to be finalised and may change as the project comes together, so stay tuned to our Newsletters or attend our Meetings to be involved.

Focus

Reach

$ Budget

Contributions from Visit Victoria, Destination Gippsland and East Gippsland Marketing.

Action

THE PROPOSAL

To create a professional Video and News Article about Lakes Entrance, featuring local produce, tours, activities, local businesses & events.

THE OBJECTIVE

Generate awareness of Regional Victoria to approximately 1.2 million Melbournians. Improve their knowledge of what we have to offer and convert their desires into action.

KEY MESSAGES

A break from the city will make you happier. Experience stunning natural beauty,  world class culinary experiences and unique art and culture.

The proposed Video:

The video will be shown for 4-6 weeks on Visit Victoria and Destination Gippsland websites and Social Media platforms. Along with exposure on Love East Gippsland (EGMI) and Lakes Entrance websites and Social Media channels.

Proposed News Article:

A major online News site (yet to be announced) will carry the article with images for 4-6 weeks. The content will be available to be reproduced on other websites.

How can be involved?

Join L.E.B.T.A.

Your Membership subscription contributes funds to marketing campaigns for Lakes Entrance.

List on ATDW

Your Australian Tourism Data Warehouse listing enables your business to be promoted.

Products/Packages

Create unique Product offerings or partner with other businesses and create Packages.

Social Media

Post your Products and Packages on your Social Media channels and/or your website.

Share

Utilise the large Social Media audiences that L.E.B.T.A. and EGMI have by sharing your Posts.

Collaborate

Get yourself involved by contributing promotional ideas at L.E.B.T.A. networking events.